Singer: Tiffani Wood

Tiffani Wood isn’t your average-day popstar. She is a girl that had a dream and chased it until she caught hold of it and because of this; today she has been able to create many more opportunities for herself.

In 2000 Pop stardom came knocking and she stepped into the limelight — as one-fifth of Australia’s all time biggest selling female group, Bardot. After the disbandment of Bardot in 2002, Tiffani signed with Warner Music but after much consideration decided the direction wasn’t right for her and broke free establishing her own independent record label ‘Mud Honey records.’

With baby Lillian Adel in her life, Tiffani launched her first children’s album Acoustic Dreams — Lullabies and also an online fitness platform for women.

Her final project for now; Wired 2 Sound, has been in the making for some time but is now ready to take those who aspire to be song writers, singers and provide them with insider views and knowledge from Australia’s music industry’s best.

Describe yourself in 3 words:
Ambitious, Creative and Open minded

What is your life motto? 
Don’t dream of what you want to be, be what you’ve always dreamed.

When did you start pursuing your career and how long did it take to become successful?
I started pursing my dream of becoming a famous singer at age 12 through talent schools. That dream was reached at age 22, when I was chosen to be a member of girl group Bardot. I never let anyone tell me otherwise and I remember telling everyone throughout school that: “I will be in a famous girl group one day, you just watch.”

With my new business venture, Wired 2 Sound, I started brainstorming a year and a half ago; it’s only just taking shape and getting out there. I wanted to use my profile and achievements to inspire others to follow their dreams but to be prepared for them at the same time.

How many hours did you dedicate to pursuing your dream? 
There were no particular set hours. Music, singing and sharing my experiences of love of the music industry is a 24/7 thing.

Describe how difficult the business really is? 
The music industry for some reason has a glitz and glamour notion that when you’re at the top it’s easy and fun etc. Yep, definitely! Living your dream is amazing, but it’s a lot of hard work, especially behind the scenes. It’s a business after all and if you don’t watch out, everyone around you will make money off you and you’ll walk away with nothing but a name that was once Googled.

What is the mistake that taught you an extremely valuable lesson? 
Think big at the beginning, but don’t be big until you have run it on a small scale to nut out the problems. I tried to think way too big and in the end it was too much too soon.

What is the best piece of advice you have been given to date?
Listen to the feedback from customers, after all it’s the customer that will ultimately make or break your business. I took this advice – listened and have changed the format and direction of
Wired 2 Sound many times over.

What is the piece of advice that you weren’t given? 
That a new business basically drains every cent you own and not to expect a cent in return for at least the first year.

In your mind, is formal training essential?
In my industry, not necessarily formal training, but experience is definitely necessary. If you haven’t lived it then you can talk to others about how to live it.

What are some steps emerging talent can take to start/further their career? 
As far as emerging singers, you have to just get out there. Join talent schools and do workshops like Wired 2 Sound. This industry is a lot of who you know and you need to make sure that when you cross the path of the “who you know,” that you’re prepared to the best of your ability and knowledge at any time. An opportunity can present itself when you least expect it. 

Wired 2 sound offers both at the same time: a chance for emerging talent to fine tune their knowledge of their craft and also being able to learn from the people that would usually cross their path to give them that chance. But here, they are right in front of them.

What kept you going when you felt like giving up?
Determination, the love of what I do and my daughter who without my financial support would be living a totally different lifestyle to what we are now. Oh and breaking up with my ex husband and proving I don’t need a man to support us was a big factor.

Do you believe that ‘making it’ is about luck and being in the right place at the right time?
I believe it’s a combination. It’s being prepared, so that when you are in the right place at the right time, you are able to take up any opportunity that presents itself. I feel that luck is only a minor part, as our journeys and destinies are created before we are born; its not always in our control, but if we’re meant to go a certain way, ultimately it will happen.

For information on Wired 2 Sound visit

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