Peg Samuel, the Diva,
started Social Diva
http://socialdiva.com/ in an attempt to answer to the infamous, age-old question, “Where can a girl go to have some fun?” Voila! Social Diva was born to solve weekday and weekend doldrums. Peg began to produce unique, hip, exciting events with creative, carefully selected themes in the hopes of making going out more fun. Peg has an extensive background in communications, sales, marketing, production, promotion and advertising.
Since founding the business in 2000, she has been able to do what she loves to do most: connect, socialize and promote. Peg is an international author of the book, “How to be a Social Diva.” Most recently Peg entered the music business and released “Strictly Social Diva” a compilation of house music with top dance label Strictly Rhythm. Peg and Social Diva have been featured on E! News, MSNBC, Entrepreneur Magazine, Richard & Judy Show (UK), AMNew York, and Good Morning New York, just to name a few.
Peg is charming and vivacious, and naturally attracts and directs the public’s attention.
Describe yourself in 3 words:
Passionate, driven, unstoppable
What is your life motto?
Love life. Stay present.
When did you start pursuing your career and how long did it take to become successful?
I have always been driven to be an entrepreneur, even when I worked for other larger companies I would be in a smaller group working on special projects. I have been in the Ad Sales field since graduating college; my company is Ad based business. I did well since the beginning because I put in the effort.
How many hours did you dedicate to pursuing your dream?
That is an impossible question to quantify. Over all of these years? Countless, sometimes too many but now I feel like lately I have a really nice rhythm and balance.
Describe how difficult the business really is?
Working for yourself has many challenges and advantages. For entrepreneurs we need thick skin and know that things are going to come up and work though them. At the same time we reap the benefits of a flexible schedule and 100% guiding my own path and that is precious to me.
What is the mistake that taught you an extremely valuable lesson?
Every mistake is an opportunity to learn.
What is the best piece of advice you have been given to date?
Focus on what you love to do and you can do anything.
What is the piece of advice that you weren’t?
Find a mentor and talk to them!
In your mind, is formal training essential?
Experience is what is essential. How you come about it is purely up to you. I think that a nice mix of education, mentorship, work experience and life experience works well together.
What are some steps emerging talent can take to start/further their career?
Start working! Doing the actions of getting out there!
What kept you going when you felt like giving up?
Anytime I wanted to give up I would stop and re-evaluate. Do other people want what I am offering? Am I helping others? Should I quit? After soul searching every time the answers come to me if I am quite and listen. And generally it is to keep moving forward.
Do you believe that ‘making it’ is about luck and being in the right place at the right time?
Making it is about hard work. Getting “lucky breaks” is cool, but there is always a ton of hard work that goes along with it. No one is really a super star overnight. It just appears that way to the outside world. Hard workers know it takes vision, passion, strong desire and a lot actions to make a great business!