Patrizia Torelli – President at Asia Pacific World Sport and Women Inc

Founder and Managing Director of Spheres, and the President at Asia Pacific World Sport and Women Inc. Patrizia is at the hub of everything the company does.

Her indefatigable nature continues to drive the business forward and bring our clients with us.

Prior to founding Spheres Patrizia achieved wide recognition for her roles within the education and sports sectors as Director of Marketing and Communications at a well-known independent school and National Manager, Participation Services at Cricket Australia respectively.

Patrizia’s continued involvement in a number of honorary roles in various organisations is testament to her work ethic and desire to see changes for the good occur.  Her current roles include: Independent Director of Bowls Australia, Chair, OnSide Victoria, and Board Member of BalletLab.

Patrizia has also previously held a variety of positions, including: Commissioner, Football Federation Victoria (2005-07) and Board Member (Victoria), Australian Council of Educational Leaders (2000-06).

Patrizia’s vast experience and knowledge base combines marketing, communications, policy, governance, commercial viability, education, sport and community, research, development and implementation across national and international programs.

Patrizia now leads the team of specialists at Spheres to test new markets and drive innovative business solutions.

Describe yourself in 3 words: Resilient; Determined; Positively Deviant! (in the nicest possible way) 

What is your life motto? Work smarter, not harder.

When did you start pursuing your career and how long did it take to become successful? At birth….and who says I’m successful?

How much time and effort did you dedicate? Way beyond the call of duty. There is no such thing as ‘life balance’ when trying to establish an exciting initiative.

What are the challenges in your line of work? Our clients’ lack of understanding of their target audience.

What feedback taught you an extremely valuable lesson? Make sure you employ the right people with shared values, shared commitment, and shared passions.

What is the best piece of advice you have been given to date? Follow your gut. It’s usually right. 

In your mind, is formal training essential? Not essential, but can add value in some instances if the climate/environment is right or the industry requires it. For me experience is still the best form of training. If you live it, you get it. 

Do you think having a mentor is important? More than one works well for me, because of the variety of sectors I work across. How would you go about getting one for this industry? Amazingly, social media has provided me with some of the best mentors……. 

What are some steps those starting out can take to start/further their career? Know your stuff. Volunteer to get the experience. And always acknowledge/celebrate the successes and say thank you. 

What kept you going when you weren’t at your best? Bloody mindedness. 

Do you believe that ‘making it’ is about luck and being in the right place at the right time? No. Just the right attitude at the right time.

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